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57% of consumers consider themselves “brand loyalists.” So what’s the top reason that consumers buy from a specific brand? While consumers value superior quality, the most compelling is if the brand has consistently lower prices than its competitors, followed closely by if the product has the best reviews and ratings.
The simple luxury of free shipping may be the difference between purchasing online or grabbing an in-store equivalent. From a retailer’s point of view, providing free shipping can nudge shoppers to buy more and “balance out” the delivery costs. It can also incentivize conversion and avert cart abandonment — a habit of 52% of consumers.
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